We know the current drill: you get an email from a site with a call to action and a hyperlink. One click and you’re tossed into to a web browser, dropped onto the aforementioned requestor’s site, left to eventually navigate your way back to Gmail.
AMP for email is a markup language that enables developers to code interactivity into the body of the email.
For instance, a Bed-n-Breakfast site could send you offerings that you could filter and browse right from the body of the email message…
Or a coworker could sign and comment on a Google Doc, without leaving Gmail…
For more read the TechCrunch article, or visit the Amp for Email developer site.
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